MDEE Electrical | Impact-Wave Technologies

Job Desc:

Website Redesign and Development

Project Duration:

2 weeks

Project Industry:

Construction and Maintenance

Team Size:

2 people

Client Overview

MDEE Electrical is a South African-based electrical services company specializing in installation, upgrades, maintenance, repairs, and solar energy solutions across residential, commercial, and industrial sectors. With a strong commitment to quality, safety, and innovation, MDEE Electrical serves clients throughout the region by delivering reliable, compliant, and future-ready electrical solutions. Their previous website was a simple single-page layout, which limited their ability to showcase services, attract new leads, and scale their digital marketing efforts.

Engagement Summary

MDEE Electrical approached us with the goal of transforming their existing one-page website into a fully-fledged multi-page platform that would better represent their brand, improve discoverability, and support their digital marketing strategy.

Key Deliverables and Objectives:

•Website redesign and development using a modern, clean, and mobile-friendly layout
•Conversion from a single-page structure to a multi-page website (Home, Services, About Us, Contact, etc.)
•Dedicated service pages for Solar Installation, Electrical Repairs, Wiring, Industrial Maintenance, etc.
•Search Engine Optimization (SEO) implementation to boost online visibility and rank in search engines
•Integration of contact forms and call-to-action buttons to generate leads
•Optimization for fast loading speeds and mobile responsiveness
•Structured metadata and page titles for improved Google indexing

Our Solution

Website Design & Development

We redesigned MDEE Electrical’s single-page static website into a modern, dynamic, multi-page platform that effectively showcases their services, projects, and industry expertise. The site now features dedicated pages for services, project highlights, and a blog section, all crafted to enhance content structure and improve SEO readiness.

To boost lead generation, we integrated clear call-to-action buttons, mobile responsiveness, and contact forms across key pages. We also set up Google Analytics to track visitor behavior, enabling data-driven insights into user engagement, traffic sources, and conversion paths.

The result is a professional, scalable, and marketing-ready platform that positions MDEE Electrical as a credible and competitive service provider in the South African electrical and solar industry.

Expanded Offerings & Features

To support MDEE Electrical’s growth and improve content accessibility, we introduced several new sections tailored to their business needs:

Projects Page - A dedicated page showcasing completed and ongoing electrical and solar projects—designed to build trust, highlight experience, and visually demonstrate the company’s capabilities across different sectors.

Services Page - A structured breakdown of all service offerings, including solar installation, electrical maintenance, fault diagnosis, and compliance inspections. This helps potential clients easily understand available solutions and select relevant services.

Blog Section - An informative blog space built to share industry tips, safety advice, and project highlights - strengthening MDEE Electrical’s authority and supporting organic search engine growth over time.

Request for a Quotation Form - A user-friendly form that allows potential clients to submit detailed service requests directly through the website—streamlining the quotation process and improving lead capture.

Our Results

Improved User Engagement

The new layout and navigational structure increased time spent on site by 60%, with users exploring more than one page per session.

Lead Generation Boost

Enhanced contact forms and clear CTAs led to a 45% increase in monthly inquiries.

Stronger Brand Credibility

The multi-page design and professional SEO groundwork helped position MDEE Electrical as a trusted, full-service company, generating an uptick in qualified leads from commercial and industrial clients.

Our Portfolio.

MDEE Electrical Project